Summer Semester 2007/08
Summer Semester 2009/10
E-Business ZSU02036
Course content:
Influence of Internet on the company's business environment. Breakdown by sector of electronic commerce. Use of Internet product development. Legal aspects of business on the Internet. Forms of organization and distribution network services. The nature and characteristics of electronic transactions. Security of transactions. Enterprises and virtual organizations. Protecting and securing the resources on the Internet. Designing the user interface. The organization of commercial projects, banking and service on the web. Multi-tasking, resource sharing, security and communication with the client in network applications.
Learning outcomes:
The ability to to design forms of business using information technology and the Internet. Understanding the business opportunities in digital form.
(in Polish) Rodzaj przedmiotu
Course coordinators
Bibliography
a) basic references:
Mercer D.: osCommerce. Tworzenie sklepów internetowych. Wydanie dla zaawansowanych. Helion, Gliwice, 2007.
Olszak C. M., Ziemba E.: Strategie i modele gospodarki elektronicznej, PWN, Warszawa, 2007.
Guziur P.: Marketing w Internecie. Strategie dla małych i dużych firm, Helion, Gliwice, 2001.
Frąckiewicz E.: Marketing internetowy, PWN, Warszawa, 2006.
b) supplementary references:
Reuvid J.: E-biznes bez ryzyka. Zarządzanie bezpieczeństwem w sieci, Helion, Gliwice, 2007.
Kyciak W., Przeliorz K.: Jak założyć skuteczny i dochodowy sklep internetowy, Helion, Gliwice, 2006.
Majewski P.:Czas na e-biznes, Helion, Gliwice, 2007.