Conducted in terms:
Winter Semester 2009/10
Summer Semester 2010/11
Winter Semester 2010/11
Winter Semester 2011/12
Summer Semester 2011/12
Winter Semester 2012/13
Winter Semester 2013/14
Winter Semester 2014/15
Winter Semester 2019/20
Winter Semester 2020/21

ECTS credits: 3

Language: Polish

Organized by: Faculty of Engineering Management

Marketing Research ZN05160

Course content:
Introduction. Marketing research and process of decision making in management. Data sources. The methods of data collection in the base of original and secondary sources. Sample construction. The designing of marketing research. The construction of research tools. Quantitative and Qualitative research methods. The methods of research presentation and valuation.

Learning outcomes:
The learning outcome will be realization of objectives indicated above and specifically, learning of full range of sunject issues.

(in Polish) E-learning

(in Polish) Tak

(in Polish) Rodzaj przedmiotu

(in Polish) Obowiązkowy

Course coordinators

Term 2009Z:

Term 2014Z:

Term 2012Z:

Term 2019Z:

Term 2013Z:

Term 2010Z:

Term 2020Z:

Assessment criteria

written exam for lectures, colloquiums/tests for exercises , case studies and situational analysis, goal-oriented discussion, multimedia presentation, evaluation of students’ activities

Bibliography

a) basic references:
1. Kaczmarczyk S., „Badania Marketingowe. Metody i Techniki”, PWE, Warszawa 2007 r.
2. Mazurek – Łopacińska K., „Badania Marketingowe. Teoria i Praktyka”, PWN, Warszawa 2005 r.
3. Kauf S., „Badania Rynkowe w Sferze Marketingu i Logistyki”, Wyd. Uniwersytetu Opolskiego, Opole 2004 r.

b) supplementary references:
1. Babbie E., „Badania Społeczne w Praktyce”, PWN, Warszawa 2005
2. Bradley N, „Marketing Research. Tools & Techniques”, Oxford University Press, New York 2007
3. Szwarc P., „Research Customer Satisfaction and Loyalty”, Kogan Press, London 2007