Summer Semester 2008/09
Summer Semester 2009/10
Summer Semester 2012/13
Summer Semester 2013/14
Summer Semester 2018/19
Market Analysis ZN04159
Course content:
1. Introduction to MArket Analysis classes; Macroenvironment case.
2. Key business factors.
3. Competitors analysis.
4. Preparing research questionnaire.
5. Discussion of structures of group projects
6. Research tools used in projects.
7. Initial research results and analysis
8. Results of analysis of macro and micro-environment
9. Presentation of projects
10. Discussion about projects
Learning outcomes:
The learning outcome will be realization of objectives indicated above and specifically, learning of full range of sunject issues.
(in Polish) Rodzaj przedmiotu
Course coordinators
Term 2018L: | Term 2009L: | Term 2013L: |
Bibliography
a) basic references:
1. Gierszewska G., Romanowska M., Analiza strategiczna przedsiębiorstwa, PWE, Warszawa 1997
2. Obłój K., Strategia sukcesu firmy, PWE, Warszawa 1996,
3. Mazurek – Łopacińska K., „Badania Marketingowe. Teoria i Praktyka”, PWN, Warszawa 2005 r.
4. Kotler P., „Marketing. Podręcznik Europejski”, PWE, Warszawa 2002
b) supplementary references:
1. Kaczmarczyk S., „Badania Marketingowe. Metody i Techniki”, PWE, Warszawa 1996 r.
2. Kauf S., „Badania Rynkowe w Sferze Marketingu i Logistyki”, Wyd. Uniwersytetu Opolskiego, Opole 2004 r.