Conducted in terms:
Summer Semester 2007/08
Summer Semester 2008/09
Summer Semester 2009/10
Summer Semester 2010/11
Summer Semester 2011/12

ECTS credits: 4

Organized by: Faculty of Engineering Management

Marketing ZN02087

Course content:
- marketing concept;principles and marketing rights
- business environment
- production, sales and market orientations
- marketing strategy and marketing mix
- marketing research
- market segmentation
- product, price, place and promotion policy

Learning outcomes: student receives a basic knowledge of the identification and practical application of marketing in the enterprise

(in Polish) Rodzaj przedmiotu

(in Polish) Obowiązkowy

Course coordinators

Term 2011L:

Urszula Widelska

Term 2010L:

Jarosław Zalejski

Term 2009L:

Jarosław Zalejski

Bibliography

a) basic references:
1.Kotler Ph., Marketing, Wyd. pod red. B. Pilarczyk, H. Mruk, Dom Wydawniczy REBIS, Poznań 2005
2.Kotler Ph., Marketing. Podręcznik Europejski, PWE, Warszawa 2002
3.Kompendium wiedzy o marketingu, red: B. Pilarczyk, H. Mruk, PWN, Warszawa 2006

b) supplementary references:
1.Gilmore A., Usługi: marketing i zarządzanie, Warszawa 2006
2.Mitręga M., Marketing relacji: teoria i praktyka, CeDeWu, Warszawa 2005.
3.Skawińska E., (red.), Podstawy marketingu: kompendium, testy, zadania, analiza przypadków, Wydawnictwo Wyższej Szkoły Bankowej, Poznań 2005