Winter Semester 2009/10
Winter Semester 2010/11
Winter Semester 2011/12
Winter Semester 2012/13
Marketing in construction X33210
Course content:
Defining marketing and use in practice.
Evolution of marketing
Building marketing system
Controlled marketing system factors.
Controlled marketing system factors: product, promotion, price, distribution.
Learning outcomes:the purchase the skill of solving in building activity the marketing problems and the contributing to development of marketing in building practice
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Term 2012Z:
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(in Polish) Rodzaj przedmiotu
Course coordinators
Bibliography
a) basic references:
- A. Pabian ; Marketing in building, Building businessman's guide; COIB, Warsaw 1999
- P. Kotler , Marketing, Publishing house Placet, 2005
- R. Bartłod; Philip Kotler answers on question on subject of marketing; House Publishing REMIS; Meetings 2004
b) supplementary references:
- J. Obolewicz; J. Szlendak; The basis of organization, management and the work the managerial Wyd. WM Olecko, 2002
- Richard P. Bagozzi; Pronciples of marketing management; MACMILLAN PUBLISHING COMPANY, New York; 2000
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Term 2012Z:
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