Winter Semester 2009/10
Summer Semester 2010/11
Winter Semester 2010/11
Winter Semester 2011/12
Winter Semester 2012/13
Summer Semester 2012/13
Summer Semester 2013/14
Winter Semester 2013/14
Tourism product TSU03069
Course content:
Lecture
Introduction of the scope and nature of the tourism economy and the tourism product. Discussion of the meaning of tourism product. Structure of tourism product and integrated cycle of life. Perception of tourism product. Mechanisms of prices forming. Distributions channels of tourism products. Promotion of sale. Tourism staff in forming of tourism product. Market research. Strategy of the development of tourism product. Creation of mark. Classification of brand-name tourism product.
Activity
Detailed discussion of chosen tourism products. Discussion of advantages and weaknesses of the tourism products. Evaluation of conditioning of the development of tourism products. Designing of the regional tourism product.
Learning outcomes:
Ability to program the development of tourism product for any area
(in Polish) Rodzaj przedmiotu
Course coordinators
Bibliography
a) basic references:
Charles R. Goeldner, J.R. Brent Ritchie. Tourism : principles, practices, philosophies . New Jersey : John Wiley a. Sons 2006.
b) supplementary references:
Tourism in OECD countries 2008 : trends and policies. Paris : Organisation for Economic Co-operation and Development 2008.
WTO (World Tourism Organization) papers: www.unwto.org.