Winter Semester 2009/10
Winter Semester 2010/11
Winter Semester 2011/12
Summer Semester 2011/12
Winter Semester 2012/13
Winter Semester 2013/14
Marketing in tourism TS05417
Lecture: The basics of marketing in tourism (marketing concept, marketing goals, the basic rules of conduct marketing, marketing functions), the concept and functions of the tourism market (tourist service, marketing of tourism services, the classification of the tourist market), characteristics of marketing tourism product, structure and life cycle of the tourism product, marketing management, the mission of the tourist companies, marketing strategies, marketing plan, control of marketing activities, the concept and importance of the tourism market segmentation, pricing policy in tourism, the tourism product distribution channels, sales promotion of tourism products, marketing research in tourism, environmental elements of marketing exercise: marketing support tourists and correlations to identify needs and motives of basic types of operations, the market and its potential for tourism, marketing structure and process support services, provision of services as marketing, marketing management, marketing, tourism events , rules for the preparation of a questionnaire for market research, working on a questionnaire survey
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Term 2013Z:
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(in Polish) Rodzaj przedmiotu
Course coordinators
Term 2013Z: | Term 2009Z: | Term 2010Z: | Term 2012Z: |
Learning outcomes
EK1 SS define and explains the concept of marketing issues, including elements of tourism T_W01
EK2 SS understand issues related to marketing management, defines and describes the elements T_W05, T_W03
EK3 SS describe tourism product, its features and elements, pricing policy and distribution channels T_W01, T_W05
EK4 SS identify marketing tools, including tourism services, explains the essence of empirical analysis, determine the criteria for market segmentation and marketing strategies for the segments, indicate the types and principles of marketing research in tourism T_W05, T_W17
EK5 SS analyze the advantages and disadvantages of the existing instruments of promotion and their application in the tourism industry T_U02, T_U08
EK6 SS make analysis of marketing of tourism services market on the basis of gathered information (case study) T_U01, T_U06,T_U08, T_K01
EK7 SS prepares tool for marketing research organization providing travel services T_U10
EK8 SS able to work in a team T_K02
Assessment criteria
Lectures / Exercises: Marketing in Tourism
System evaluation - exercises - Tadeusz Kowalewski, PhD
Ewelina Muszyńska, MA
Criteria of assessment points
TEST/COLLOQUIM 30
PAPER REPORT 20
CASE STUDY 10
ACTIVITY 15
PRESENCE 5
Total (max) 80
Points per grade:
40 points - 48 points - dst
49 points - 56 points - dst +
57 points - 64 points - db
65 points - 72 points - db +
73 points - 80 points - bdb
The credit ratings of the lecture - Tadeusz Kowalewski, PhD
Condition 1: Positive evaluation of the exercises (3-5)
Condition 2: Successful completion of the assessment test positive (3-5)
Colloquium will consist of five open-ended questions (students providing descriptive answers) on the material of the subject. One can get a maximum of 2 points per each question. The grading scale for the writing credit is as follows:
Dst - 4-5 points
Dst + - 6 points
Db - 7-8 points
Db + - 9 points
Bdb - 10 points
Bibliography
a) basic references:
1. Altkorn J., 2005, Marketing w turystyce, Wyd. PWN, Warszawa. 2.Chudoba T., 2011, Marketing w turystyce, CeDeWu. PL Wydawnictwo Fachowe, Warszawa
b) supplementary references:
1. Holloway J.C., Robinson C., 1997, Marketing w turystyce, PWE, Warszawa. 2. Briggs S., 1994, Marketing w turystyce, Wyd. PWN, Warszawa. 3. Dudkiewicz D., 2007, Marketing usług turystycznych, WSE, Warszawa. 4. Panasiuk A., 2006, Marketing usług turystycznych, Wyd. PWN, Warszawa. 5. Ustawa z dnia 29 sierpnia 1997 roku o suługach turystycznych, Dz.U. 2004, nr 223, poz. 2268.
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Term 2013Z:
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