Conducted in terms:
Summer Semester 2009/10
Winter Semester 2009/10
Winter Semester 2010/11
Winter Semester 2011/12
Winter Semester 2013/14
Winter Semester 2014/15
Winter Semester 2015/16

ECTS credits: 3

Organized by: Faculty of Engineering Management

Foundations of public relations PS05468

Course content:
- overview of public relations,
- institutional aspects of conducting public relations,
- intial phases of public relations process,
- various forms of conducting public relations
- media relations,
- lobbying,
- sponsoring and oranization of events,
- creation of organisational image,
- political public relations,
- media scandals and crisis communication,
- setting a PR budget and measuring effectiveness of PR actvities,
- practical aspects of public relations,
- ethical aspects of PR and corporate social responsibility.
Learning outcomes:
- ability of preparing basic elements of public relations campaign,
- ability of communication analysis of organization and its external environment.

(in Polish) Rodzaj przedmiotu

(in Polish) Obowiązkowy

Course coordinators

Term 2009Z:

Term 2014Z:

Term 2015Z:

Term 2013Z:

Term 2010Z:

Term 2011Z:

Bibliography

a) basic references:
1. Public relations from A to Z by K.Wojcik,
2. Public relations. Social importance and directions of development by J.Olędzki and D.Tworzydło,
3. Art of PR. Experiences of the Polish PR practitioners edited by B.Janiszewska,
4. Practice of Public Relations by F.P.Seitel.
b) supplementary references:
1. Lobbying. Art of effective influecing others by K.Jasiecki, M.Molęda-Zdziech, U.Kurczewska,
2. Die Mechanismen der Skandalierung, H.M.Kepplinger,
3. Public relations, E.M.Cenker,
4. Creation of image edited by B. Ociepka.