Advertising graphics MEI7031

Course content:
Lecture:
Psychology media message. Encoding, perception, reaction and perception in the reception of the image. Means of disseminating advertising. Control emotions recipient by color. Company Corporate Identity - logos, trade mark, business cards, letterheads. Create a banner ad. Internet advertising. Image processing in real digitized. Digital image processing. Vector and bitmap images - the characteristics of image formats. Methods for creating color images.
Design:
Actual image processing and analog to digital. Design of the corporate identity - logo, business cards, letterheads, stamps, trade marks.

Learning outcomes:
Ability to create and process images in different graphical formats to design the visual identity of the company.