Commercial Art IS-MER0031

Description:
Corporate identity. The design principles of the visual elements of the
corporate identity. Design of the: logo, corporate colour, typography fonts
and their use, advertising poster, card, leaflet, letterhead paper, envelope,
packaging. Types of advertising. Means of popularization of the
advertising. Basic principles and fundamentals in graphic design of
advertisements for company, product, event. Internet advertising (online
advertising). Types of online advertising. The design principles of the
online advertising. Technical specification of the types of online
advertising.

Requirements:
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