Internet marketing IS-FM-00110W

Description:
The essence and specifics of Internet marketing and its tools. The best online marketing campaigns. The organization's web site as part of the marketing message. Creation of an organization's image on the Web. Social media marketing. Content marketing. Search engine marketing (SEO). Video marketing and viral marketing. Real-time marketing. Relational marketing and customer loyalty.

The aim of the course is showing the essence of Internet marketing and its tools. It delivers the knowledge about the most important principles of creating marketing messages and campaigns on the Internet. It educates the ability to describe and analyze selected tools of Internet marketing, which are related to the creation of an organization's image on the Internet. Student is ready to work in a groups and prepare a presentation on selected Internet marketing issues.