International marketing IS-FM-00101

Description:
The theory of essence and elements of international marketing. Forms of entry into foreign markets. International business orientations. International business environment: the international similarities and differences in marketing as related to the cultural, economic, political, technological and social dimensions of the environment in different countries. Marketing strategies at the international markets. Creating the marketing mix tools on the international market. Marketing research at the international markets.

Requirements:
Lecture - The mark on the basis of a test.
Classes - The mark for a group project with multimedia presentation (topic: marketing strategy of a selected enterprise on the international market or marketing strategy proposal for a new or an existing product or service, to be marketed in a new country) discussion