Semestr letni 2017/18
Semestr letni 2019/2020
Semestr letni 2020/2021
Semestr letni 2021/2022
Semestr letni 2022/23
Semestr letni 2023/2024
International marketing ZSUA02255
International marketing - lecture
Learning outcomes
Grade 2 3 4 5
LO 1 - Student identifies and describes the essence of the strategy of internationalization of the company, defines the problems of entering international markets.
Lack of sufficient knowledge in the scope indicated in the rating column “3”
The student correctly identifies and describes the essence of the strategy of internationalization of the company, defines the problems of entering international markets. He defines the internationalization strategies and determines the differences between them. The student indicates the forms of activities of enterprises on international markets.
The student correctly defines the internationalization strategies and determines the differences between them. He can indicate the advantages and disadvantages of each of them and determine the conditions under which they should be used. The student indicates and characterizes the forms of activities of enterprises on international markets. The student identifies marketing benefits resulting from the company's operations on foreign markets. The student elaborates and characterizes the marketing efforts of companies on international market .
The student knows the market consequences of individual strategies on the international and global scale. The student indicates and characterize the forms of activities of enterprises on international markets. The student identifies marketing benefits resulting from the company's operations on foreign markets. The student is able to indicate marketing activities for the company in a specific market situation.
LO 2 - Student elaborates and characterizes the marketing efforts of companies on international market.
In addition to the above, student has the knowledge of the previous column (3)
In addition to the above, student has the knowledge of the previous column (4) 3,5 - the student has achieved the learning outcomes required for a satisfactory assessment and at least 50% of the results required for the grade 4
4,5 - the student has achieved the learning outcomes required for a satisfactory assessment and at least 50% of the results required for the grade 5
E-learning
Rodzaj przedmiotu
Koordynatorzy przedmiotu
Efekty kształcenia
LO 4 - Properly designs and adopts the marketing strategy of an internationalized enterprise
LO 5 - Student works in a team, engages and demonstrates creativness in the preparation of a group project.
Kryteria oceniania
In addition to the above, student has the knowledge of the previous column (3)
In addition to the above, student has the knowledge of the previous column (4) 3,5 - the student has achieved the learning outcomes required for a satisfactory assessment and at least 50% of the results required for the grade
4 - the student has achieved the learning outcomes required for a satisfactory assessment and at least 80% of the results required for grade 3
5 - student learning 100% of exam knowledge
Praktyki zawodowe
Lack of professional practices
Literatura
I. Doole, Lowe et al. International Marketing Strategy, London
L. Cateeora, International marketing, London