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Summer Semester 2023/24
(in Polish) International marketing ZSUA02255
International marketing - classes
Learning outcomes
Grade 2 3 4 5
LO 3 - Analyses case studies of companies operating on international market.
Lack of sufficient knowledge in the scope indicated in the rating column “3”
The student properly designs and adopts the marketing strategy of an internationalized enterprise. He is able to analyses case studies of companies operating on international market. The student participates in thematic group work.
The student can describe in detail the types of internationalization, indicating examples of enterprises operating on the international market. The student gives examples and recommendations on the strategy of product adaptation or standardization in specific situations. The student is creative in preparing project in groups. The student discusses with team members.
The student knows the market consequences of individual strategies on the international and global scale. He understands the essence of the company's internationalization development indicating the advantages and disadvantages of individual international strategies. The student is able to indicate marketing activities for the international company in a specific market situation. The student demonstrates creativity in the field of group project.
(in Polish) E-learning
(in Polish) Rodzaj przedmiotu
Course coordinators
Learning outcomes
LO 4 - Properly designs and adopts the marketing strategy of an internationalized enterprise
LO 5 - Student works in a team, engages and demonstrates creativness in the preparation of a group project.
Assessment criteria
In addition to the above, student has the knowledge of the previous column (3)
In addition to the above, student has the knowledge of the previous column (4) 3,5 - the student has achieved the learning outcomes required for a satisfactory assessment and at least 50% of the results required for the grade
4 - the student has achieved the learning outcomes required for a satisfactory assessment and at least 80% of the results required for grade 3
5 - student learning 100% of exam knowledge
Practical placement
Lack of professional practices
Bibliography
I. Doole, Lowe et al. International Marketing Strategy, London
L. Cateeora, International marketing, London