Summer Semester 2009/10
Winter Semester 2010/11
Summer Semester 2011/12
Summer Semester 2012/13
Summer Semester 2013/14
Summer Semester 2019/20
Tourism management ZN06273
Course content:
Lecture:
The concept of management. Management in tourism – spatial and organizational aspects. Determinants of tourism development on community level. Cycle management in tourism. Tourism Policy – including spatial. Objectives, tools and entities of tourism policies. Planning and forecasting in tourism. Strategy as a tool in tourism management. Strategy as a tool in building a competitive advantage. Methodology of construction of tourism development strategy. Identification of key issues of tourism development in the community. SWOT analysis. Strategic development programms. Strategy management. Analysis of selected examples of tourism development strategy.
Activity:
Familiarization with the basic concepts regarding the tourism management. Discussion of construction of tourism development strategy in the community.
Learning outcomes:
Students should be able to manage tourism development on different levels of local government administration.
(in Polish) Rodzaj przedmiotu
Course coordinators
Term 2009L: | Term 2013L: |
Bibliography
a) basic references:
L.P. Masteralexis, C.A. Barrr, M.A. Hums, Principles and practice of sport management. Aspen Publisher 1998.
I. Glazyrin, D. Nawarecki, A. Bazylevskiy, Adaptation in physical education and sport . Oficyna Wydawnicza Politechniki Opolskiej, Opole 2006.
b) supplementary references:
A. Izydorczyk, Marketing w systemie kultury fizycznej, wyd. II, Polska Korporacja menedżerów Sportu, Warszawa 2003.
B. Ryba, Podstawy organizacji i zarządzania instytucjami sportowo-rekreacyjnymi, Polska Korporacja menedżerów Sportu, Warszawa 2004.