Winter Semester 2012/13
Winter Semester 2013/14
E-tourism TSU03274
Filed under:
Blogs as a platform of presentation and sharing of tourist experience. The internet destinations image. Facebook as a tool of creation of tourist activity and secondary social bonds. Selected tools of virtual tours. The analysis of selected web application on tourist activity planning. The chosen DMO systems analysis.
(in Polish) Rodzaj przedmiotu
Course coordinators
Term 2013Z: | Term 2012Z: |
Learning outcomes
Learning outcomes:
1. Student names and hierarchizes various elements of e-tourism tourist company.
2. Student designs and carries out activities related to e-business activity desk.
3. Student creates new tourist needs using social networking sites.
Assessment criteria
Lab reports, web project.
Bibliography
Literatura podstawowa:
1. Pawlicz A.: E-turystyka: ekonomiczne problemy implementacji technologii cyfrowych w sektorze turystycznym, PWN, Warszawa 2012.
2. Mills J.E., Law R.: Handbook of consumer behavior, tourism, and the internet. Routledge, 2005.
Literatura uzupełniająca:
1. Egger R., Buhalis D.: eTourism case studies, Routleedge, 2012, DOstęp: http://books.google.pl/books?id=4eokjrxRb0MC&dq=etourism&hl=pl&source=gbs_navlinks_s 2. Lange-Faria W., Elliot S.: Understanding the role of social media in destination marketing. Tourismos. An International Multidisciplinary Journal of Tourism 7(1), 2012, s. 193-211.