Summer Semester 2009/10
Summer Semester 2010/11
Summer Semester 2011/12
Summer Semester 2012/13
Summer Semester 2013/14
Summer Semester 2014/15
Summer Semester 2015/16
Summer Semester 2016/17
Summer Semester 2017/18
Summer Semester 2018/19
Summer Semester 2019/20
Summer Semester 2020/21
Summer Semester 2021/22
Summer Semester 2022/23
Summer Semester 2023/24
Social Communication TS06085
1. Organizational meeting - presenting the essence of the subject and credit conditions
2. Organizational meeting - providing criteria to prepare presentations
3.-4. Working in groups - working with a Business Model - Identity
5. Teams' PRESENTATIONS : WHO ARE YOU: What is your identity, offer? (summary of work from classes 3 and 4)
6. Working in groups - working with a Business Model - Product, working with map for Customer Empathy
7. Working in groups - identification of internal communication channels
8. Working in groups - identification of external communication channels
9.-10. Teams' PRESENTATIONS: What do you mean: what is your offer (product, service)? Who are you talking to: Who is your audience? (summary of work from classes 6-8)
11. Group work - planning the annual communication strategy
12. Working in groups - planning a strategy response to crisis situations
13.-14. Teams' PRESENTATIONS: What do you mean: channels, distribution of information, as you say: A response to crisis situations. Develop a strategy and tools to respond to a crisis - preparing press conference, briefing, social campaigns, press releases explaining the potentially negative message (summary of work from classes 11-12)
15. ENTRIES for the indexes
(in Polish) E-learning
(in Polish) Rodzaj przedmiotu
Course coordinators
Term 2011L: | Term 2013L: | Term 2015L: | Term 2023L: | Term 2017L: | Term 2016L: | Term 2019L: | Term 2012L: | Term 2020L: | Term 2018L: | Term 2021L: | Term 2014L: | Term 2022L: |
Learning outcomes
- Students are familiarized with the basic concepts and practices of social communication and PR (eg press conference, briefing, press release, ambient, online business card);
- Student is able to name them, describe their nature and functions in social practice;
- Student knows the basics of communication strategy development (Business Model, Customer Empathy Map);
- Student learns how to work in groups: teaching for justice and social responsibility: how to share the material, as a group represent;
- Student learns the rules and overcome crises, effective communication - that is able to establish a crisis communication strategy, overcome their weaknesses, trained in public speaking;
- Student learns how to listen, evaluate and create constructive feedback
Assessment criteria
Classes are conducted in a workshop, with a focus on group work:
- Students become familiar with the relevant portions of books and tasks set out to achieve, moving the issue of individual classes;
- during the class:
1) students present the results of their work to (in front of) the group (PRESENTATION);
2) the observers assess the work of their colleagues
3) all students learn (according to the plan) about the issues of the next exercise
CONDITIONS FOR RECEIVIG CREDITS:
- Involvement and activity in the classroom - PRESENTATION evaluation criteria:
- FORM of multimedial presentation - narrated (0-2 pts.), Distinguished by its:
- Understanding of the topic: 0-2 points.
- Clear, understandable presentation of content: 0-2 points.
- Explanation of key concepts and mechanisms: 0-2 points.
- A wealth of examples: 0-2 points.
- Written work (optional):
- Tests of concepts related to issues of class
- Analysis of the communiaction strategy of the selected entity of Polish public scene
Grading Scale:
10 points. – A
9,5-10,0 points. – B+
8,0-9,0 points. – B
6,5-7,5 points. – C+
5,5-6,0 points. – C
Bibliography
1. K. Wojcik, Public Relations. Wiarygodny dialog z otoczeniem. Podręcznik dla teoretyków. Poradnik dla praktyków [Eng. Public Relations. Credible dialogue with the environment. Manual theorists. Guidance for practitioners], Placet, Warszawa 2009.
2. Sztuka public relations. Z doświadczeń polskich praktyków [Eng. rt of public relations. The experience of Polish practitioners], Janiszewska B. (red.), Związek Firm Public Relations, Warszawa 2006.
3. D.M. Scott, Nowe zasady marketingu i PR. Jak korzystać z komunikatów informacyjnych, blogów, podcastingu, marketingu wirusowego oraz mediów internetowych w celu bezpośredniego dotarcia do nabywcy [Eng. New Rules of Marketing and PR. How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Direct], Warszawa 2009.
4. www.proto.pl