Summer Semester 2007/08
Summer Semester 2008/09
Summer Semester 2009/10
Summer Semester 2010/11
Summer Semester 2011/12
Tourist Office Management TN04064
Course content:
Objectives, types and functions of tourism enterprises. Formal and informal organizational structures. Kinds, types and functions of tourism enterprises. The legal framework of tourism enterprises. European Union policy towards the tourism sector. European Union aid funds. An application for a grant from the European Union structural funds. Starting a business desk. SWOT analysis and business plan. Agreement on a tourist enterprise. Financing activities in the tourism sector. Risk management in a tourist enterprise. Managing in a crisis. Personnel management and employee characteristics of tourism. The modern manager and the conditions for its success. Work organization own manager. Closing your desk.
Learning outcomes: the ability to identify sources of financing for tourism enterprises and the basic principles of business management tourism.
(in Polish) Rodzaj przedmiotu
Course coordinators
Term 2011L: | Term 2010L: | Term 2009L: |
Bibliography
a) basic references:
Szymańska E., Innowacyjność przedsiębiorstw turystycznych w Polsce, Oficyna Wydawnicza Politechniki Białostockiej, Białystok 2009;
2.J. Sarnowski, E. Kirejczyk, Zarządzanie przedsiębiorstwem turystycznym, ALMAMER Wyższa Szkoła Ekonomiczna, Warszawa 2007
b) supplementary references:
Rogers A., Anthea H., Zarządzanie obiektami turystycznymi, Polska Agencja Promocji, 1996;, "Harvard Business Review"