Summer Semester 2010/11
Summer Semester 2011/12
E-economy LS06036
Course content:
Influence of Internet on the company's business environment. Breakdown by sector of electronic commerce. Use of Internet product development. Legal aspects of business on the Internet. Forms of organization and distribution network services. The nature and characteristics of electronic transactions. Security of transactions. Enterprises and virtual organizations. Protecting and securing the resources on the Internet. Designing the user interface. The organization of commercial projects, banking and service on the web. Multi-tasking, resource sharing, security and communication with the client in network applications.
Learning outcomes:
The ability to to design forms of business using information technology and the Internet. Understanding the business opportunities in digital form.
(in Polish) Rodzaj przedmiotu
Course coordinators
Bibliography
a) basic references:
Mercer D.: osCommerce. Tworzenie sklepów internetowych. Wydanie dla zaawansowanych. Helion, Gliwice, 2007.
Olszak C. M., Ziemba E.: Strategie i modele gospodarki elektronicznej, PWN, Warszawa, 2007.
Guziur P.: Marketing w Internecie. Strategie dla małych i dużych firm, Helion, Gliwice, 2001.
Frąckiewicz E.: Marketing internetowy, PWN, Warszawa, 2006.
b) supplementary references:
Reuvid J.: E-biznes bez ryzyka. Zarządzanie bezpieczeństwem w sieci, Helion, Gliwice, 2007.
Kyciak W., Przeliorz K.: Jak założyć skuteczny i dochodowy sklep internetowy, Helion, Gliwice, 2006.
Majewski P.:Czas na e-biznes, Helion, Gliwice, 2007.
Additional information
Information on level of this course, year of study and semester when the course unit is delivered, types and amount of class hours - can be found in course structure diagrams of apropriate study programmes. This course is related to the following study programmes: