Marketing research IS-FM-00074W

Description:
The Role of Marketing Research, planning a research project and formulating research questions, the nature of quantitative and qualitative research, conducting surveys, conducting focus groups and depth interviews, conducting experiments, designing questionnaire, sampling, preparing data for analysis, writing up business research report.

Requirements:
The aim of the course is to introduce students with the marketing research basics- theory Students should discover the role of the marketing research in the process of management of the organization. Students should be familiarized with the methods and tools of gathering data.